Elon Musk reorganizes X’s advertising machine with the help of artificial intelligence

The advertising platform of the social network X is undergoing an update towards a more intuitive use and tools for better performance.

X, Elon Musk’s social network, will launch a new version of its advertising platform in May, the system companies use to create and manage advertising within the app. The company claims it’s the most significant change in this area in the app’s two-decade history.

The new tool will rely much more heavily on artificial intelligence, especially technology developed by xAI, Musk’s AI company founded in 2013. The idea is to make creating campaigns faster and easier, and to show ads to people more likely to be interested.

What’s new in X’s advertising model?

According to X, the new Ads Manager aims to help advertisers launch better campaigns, with greater agility and a higher return on investment. The system will better analyze the behavior and conversations of X users in real time to dynamically decide which ads to show at any given moment. It also promises more control for advertisers and a platform with a more modern and intuitive interface.

Furthermore, artificial intelligence will help brands optimize their campaigns with more precise targeting and ads tailored to the context and time they are displayed. According to X, this will translate into greater user engagement and a better return on advertising investment.

Overall, the platform’s evolution is designed to deliver higher performance, greater reliability, and faster innovation, while maintaining a seamless experience for all users.

X transforms its advertising platform

Monique Pintarelli, Global Advertising Director at xAI, commented: “Very few companies would have the ambition and technical courage to completely rebuild their entire advertising platform in such a short timeframe. This is typical of X and xAI: bold, fast, and focused on creating something substantially better for advertisers. We are designing this new advertising infrastructure to enable faster and smoother integration of continuous innovation. Advertisers can expect a seamless rollout of ongoing improvements and the regular release of new features as we continue to power the platform.” We look forward to working closely with our partners as we launch this next-generation platform.

The rollout of this AI-powered contextual and semantic advertising model will be phased, with further enhancements, new features, and more advanced capabilities planned for the coming months.

Source: www.marketingdirecto.com