La Buena Social House, an agency and production company specializing in social media, is born.

Creative agency La Buena launches its social media platform, creating and producing in digital format and enhancing its productions with generative AI.

La Buena Social House was created to serve all those clients who demand fresh, native content for their social media that connects with their audiences, but who also value consistency and brand building.

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According to La Buena founder Álber Fernández: «It’s something we already did at the agency, but now we’ve given it a name, resources, and focus. We see good people creating viral content, but they lack consistency and brand strategy. And agencies that are good at creating commercials, but not so good at creating and producing content in agile digital language. We believe we have a lot to contribute to that gap.»

La Buena Social House has three areas:

1. Strategy and creation, always based on popular and effective approaches.

2. Content production, with content creators, in-house production, and editing.

3. Generative AI, to be more efficient at generating videos, images, and music.

Its offering is complemented by influencer marketing, campaigns, and paid marketing, enabling integrated and agile execution of social media strategies within the code of each platform.

For over eight years, La Buena has supported major brands in their brand building, multi-format campaigns, and social media management. They have worked for Conforma, Azucarera, Cinzano, Baleària, Agua de Ribes, Sanytol, El Paripé Tardeo, Gaia Loterías, Fisura, and Gelati Dino, among others.

Source: www.marketingdirecto.com