Shopify expands its B2B capabilities to all plans at no extra cost.
Shopify is expanding B2B to all plans, integrating wholesale and DTC sales into a single platform at no extra cost.
Shopify has announced the expansion of its native B2B commerce features to millions of merchants worldwide, including those in Spain, operating on the Basic, Grow, and Advanced plans, at no additional cost. Previously, these features were only available to Shopify Plus users.
Before this announcement, many businesses managed their B2B and DTC (direct-to-consumer) operations on separate platforms, leading to friction, manual processes, and fragmented shopping experiences. With this expansion, Shopify integrates B2B directly into its core platform, eliminating the need for external solutions or makeshift workarounds.
Starting today, merchants on non-Plus plans will have access for the first time to key features such as:
– Company profiles for wholesale customers
– Up to three custom catalogs with specific pricing
– Volume discounts and quantity rules
– Securely stored credit cards
– Flexible payment terms
“Many merchants are already seeing B2B demand, but until now, the tools weren’t integrated into their core systems,” says Samir Pradhan, VP of Product at Shopify. “With this launch, we’re making it easier for more businesses to take advantage of one of their biggest growth opportunities.”
Shopify brings B2B to all plans
Unlike other solutions on the market, Shopify has integrated B2B as a native part of its platform, not as an external add-on. This allows merchants to manage both their DTC and B2B sales from a single dashboard, using familiar tools like Shopify Flow, Markets, and Payments, which work seamlessly together.
The global B2B e-commerce market is valued at $36 trillion and continues to grow. In Spain, where more and more brands are combining direct and wholesale channels, this evolution responds to a clear market need: to simplify operations and scale without technological complexity. According to Shopify data, businesses that adopt B2B can increase self-service orders by up to 33% in six months, boost purchase frequency by up to 20%, and achieve up to 4.1 times higher repurchase frequency compared to DTC (direct-to-consumer) sales, as demonstrated by the DAX Eyewear example.
A unified platform for B2B and DTC
When Shopify launched B2B in Plus, the company focused on merchants with large scale and complexity, whose experiences helped refine the functionalities. Now, these essential tools are available for all plans, allowing businesses to manage wholesale orders in an automated and efficient way.
Businesses like Snyder Performance Engineering and DAX Eyewear have already seen the benefits: reduced time spent on administrative tasks, increased average spend, and easier self-service ordering for wholesale customers.
“If B2B and DTC are part of the same business, the software should reflect that,” concludes Samir Pradhan. “Improving commerce for everyone means removing the artificial barriers between how merchants sell.”
With this move, Shopify is democratizing access to B2B tools, ensuring that merchants of all sizes can integrate their direct-to-consumer and wholesale operations on a single platform, streamlining processes and driving growth.
Source: www.marketingdirecto.com
