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Storytelling in Digital Campaigns: Building Emotional Connections
Why storytelling matters in digital campaigns In a saturated online environment, brands compete for...
Sustainability and AI, keys to the marketing of the future
The CMO’s Guide: Sustainability and AI, Keys to the Marketing of the Future Kantar presents...
Ethical AI in marketing: detecting bias in LLMs
Ethical AI in marketing: why bias matters The rise of generative AI has transformed digital...
The trends that are revolutionizing marketing
From content to AI: the trends that are revolutionizing marketing Marketing is constantly evolving...
The Evolution of Chatbots: From Customer Support to Brand Storytelling
Evolution of chatbots in customer support The first chatbots appeared as rule-based tools meant to...
The 7 pillars on which success in digital marketing is based
The 7 pillars on which success in digital marketing is based AI, hyperpersonalization, and ethics...