Google reveals the searches that obsessed Spain in 2025: AI, blackouts, and everyday life
Google Trends 2025 shows a curious Spain: blackout, AI, extreme weather, comparisons, viral recipes and questions about daily life.
Google has published its highly anticipated annual Google Trends search summary, and 2025 in Spain paints a clear picture of our concerns, curiosities, and new digital habits. This year also marks a turning point: artificial intelligence has not only transformed what we search for, but how we search for it, driving increasingly conversational queries that are less based on keywords.
This year has undoubtedly been driven by the immediacy of information, with terms like «Blackout Spain,» «New Pope,» and alerts such as «Rain Alert» and «Fires Spain» rapidly climbing the rankings, clearly demonstrating that Spaniards turn to Google to follow in real time everything that disrupts, or threatens to disrupt, their daily lives.
Science and nature have also had their moment: «Monarch butterfly migration» appeared among the fastest-growing terms, proving that trends are not only technological or social, but also ecological.
Pop culture, entertainment, and sports: the names of the year
The search engine also captured the pulse of what we watched, listened to, and discussed. In music and entertainment, figures like Rosalía and Lalachus generated significant interest, while in sports, names like Ilia Topuria and Carlos Alcaraz dominated the conversation.
On the big and small screen, Spanish audiences displayed diverse tastes: from the Palme d’Or winner «Anora» to blockbusters like «Superman.» On television, «La Revuelta» secured a place among the most prominent searches.
The AI revolution in search
2025 will go down in history as the year that AI definitively changed the way we search. Google detected a significant increase in naturally phrased queries, as if we were talking to another person. Therefore, this year’s lists include categories like «How to…?» or «What’s better…?», reflecting this new conversational habit.
This year, it became clear that Spaniards are more curious than ever. We wanted to learn how to use new digital tools: «How to take photos with AI,» but also improve our everyday skills. Cooking once again took center stage with viral phenomena like «Dubai Chocolate,» «Crumbl Cookies,» and «Homemade Yogurt.» Even household chores found their place among the top searches: «How to remove makeup from a pillow» was one of the most frequent queries.
Similarly, comparisons set trends, and without a doubt, in technology, the most common question was «Gemini or ChatGPT,» reflecting the clear and widespread interest in generative AI.
In mobility and household finances, the questions became more practical: «Diesel or gasoline,» «Buy a car or lease,» and «Pay off the loan term or pay off the monthly installment» were among the most repeated searches.
In health and wellness, queries like «retinol or retinal» and «protein or creatine» triumphed, revealing a growing interest in informed self-care.
Understanding Language (and the World)
2025 was also a year for deciphering social and generational concepts. Words like «WOKE,» «PEC,» «Ageism,» and «Mirror Time» prompted users to seek meaning and context.
And above all, a major, overarching question: «Why…?» From why eggs rise in price to scientific questions like why space is dark, or biological ones like why yawning is contagious, Spaniards demonstrated that their curiosity remains undiminished.
A Year of Many Questions
The 2025 Google search summary reveals a country that is attentive, curious, and fully adapting to a new way of engaging with information. Behind each trend lies a story, a concern, or a lesson learned; and, above all, the shared desire to understand a world that is changing ever more rapidly.
Source: www.marketingdirecto.com
