The recent forging of an alliance between Apple and Google in the area of ​​artificial intelligence (AI) will crystallize sooner rather than later into something concrete and the user will have the opportunity to sink their teeth into the fruit of such a vaunted partnership in a period of just a few weeks.

According to Bloomberg journalist Mark Gurman, Apple would intend to announce a new version of Siri powered by Gemini, Google’s AI chatbot, during the second half of February. On a daily basis, the user will notice the integration of Gemini into Siri in their ability to carry out actions within apps, properly understand the context, access what is happening on the mobile device screen and facilitate automation between applications.

With Gemini in its belly, Siri could finally live up to the vaunted new features that Apple promised for its voice assistant in June 2024. At that time, the apple company assured that Siri could complete tasks in the user’s name by accessing their personal data and the content of their mobile phone screen.

In June Apple will presumably present a new, much more powerful version of Siri

The new version of Siri with Gemini in its guts would be the prelude to an even larger update that those from Cupertino would intend to announce in June during their annual WWDC developers conference. The version of Siri that will presumably be presented in June will be even more conversational in nature (in the purest style of ChatGPT) and its operation could anchor directly in Apple’s cloud infrastructure.

The new version of Siri that Apple would currently have in the oven, whose beta could hatch this summer, would be able to perform searches on the Internet, generate text and images, provide user support in programming, summarize information, analyze documents and also interact with files uploaded by the user.

For a long time it was thought that Apple’s strategy with a focus on AI was hopelessly aground and that the apple company was struggling with serious difficulties when it came to getting it back on track. However, it seems that the recently forged partnership with Google and the departure from Apple of the company’s head of AI, John Giannandrea, would have given new impetus to the iPhone maker’s AI strategy.

Source: www.marketingdirecto.com