Google remains unbeatable and its profits soared 33% in the last quarter

Between July and September 2025, the profits of Alphabet, Google’s parent company, soared 33% to $34.98 billion.

Neither the growing rise of AI (and its potentially negative impact on its advertising business) nor the multi-billion dollar fine imposed by the European Commission last month dampened Google’s spirits in the third quarter of the year, which the internet giant finished with results that were once again absolutely enviable.

Although in September the European Commission fined Google $2.95 billion for abusing its dominant position in the online advertising market, this hefty penalty had no effect whatsoever on the latest quarterly results of Alphabet, the parent company of the Mountain View firm.

Between July and September 2025, Alphabet’s profits soared 33% to $34.98 billion (compared to $26.3 billion earned during the same period of the previous year), and the company was therefore able to perfectly absorb the impact of the Brussels fine.

In terms of revenue, Alphabet also flexed its muscles, with its sales growing 16% to $102.35 billion. This marks the first time the US multinational’s quarterly revenue has surpassed the $100 billion mark.

Google once again boasted about the results achieved by its advertising division in the last quarter

Google and YouTube’s advertising business, which remains Alphabet’s primary source of revenue, also performed well, jumping 12.6% to $56.57 billion.

Google’s advertising division’s results are being closely monitored, as some fear that the integration of AI into the internet giant’s famous search engine (which just a few weeks ago launched AI Mode in Spain) could ultimately erode revenue from ads placed within the renowned search engine. Since AI answers user questions directly and without requiring any clicks, this could disrupt the traditional advertising model on Google (which inevitably involves clicking on sponsored results). However, Google’s advertising business has not yet shown any signs of weakness since AI began to be integrated into the company’s search engine.

Sundar Pichai, CEO of Alphabet and Google, emphasized yesterday the crucial role played by AI in the company’s excellent quarterly results, which exceeded analysts’ initial expectations and resulted in a 5% increase in the multinational’s stock price. «Our comprehensive approach to AI is generating strong momentum, and we are implementing solutions at great speed, including the global rollout of AI Overviews and AI Mode in the search engine in record time,» Pichai stated.

Source: www.marketingdirecto.com