The AI Race: 10 Ways CMOs Are Revolutionizing Marketing
71% of CMOs will invest more than $10 million annually in generative AI to transform their marketing strategies, according to a study by the Boston Consulting Group.
Artificial intelligence, and generative AI in particular, has become a decisive driver for CMOs and marketing departments in the midst of the digital transformation era. In a context of economic uncertainty, pressure to demonstrate ROI, and rising expectations from the C-suite, marketing directors are finding AI to be a powerful ally. This is confirmed by an international study by the Boston Consulting Group of 200 CMOs, which reveals not only notable optimism but also multi-million-dollar investments in this technology.
Here are 10 key ways CMOs are using AI to drive the evolution of marketing:
1. Determined investment in generative AI
71% of CMOs plan to invest at least $10 million annually in generative AI over the next three years, up from 57% last year. This financial commitment reflects a clear vision: AI is no longer experimental, it’s strategic.
2. Bet on immersive content (not just text and images)
Content generation has evolved. More than 30% of CMOs are investing in formats like AI-generated video, which allows for the creation of much more personalized and impactful experiences.
3. Improved customer experience
More than a third of respondents already report significant improvements in customer experience thanks to the use of AI. More precise personalizations, faster response times, and greater message relevance are just some of the observed benefits.
4. Automating workflows with AI agents
CMOs are using AI agents to automate tasks such as brief writing, content creation, and quality assurance. This not only improves operational efficiency but also frees up time for more strategic approaches.
5. Advanced Personalization and Micro-Audience Segmentation
AI allows marketers to go beyond traditional segmentation. With predictive and generative AI, companies like Tesco are creating hyper-personalized campaigns, even with dynamic and gamified offers for each customer.
6. Generation of insights and faster decision-making
Thanks to AI, marketing teams can generate real-time insights into campaigns, customer behavior, or emerging trends. This allows them to react more quickly and adjust their strategies on the fly.
7. Reduction of costs in content production
AI is making it possible to generate first drafts of content, adapt images, or simulate visual environments without the need for costly production sessions. This reduces creative cycles and budgets without sacrificing quality.
8. Training and reskilling of teams
Most CMOs recognize that empowering their teams is key to making the most of AI. Therefore, they are turning to internal incubators, external experts, and partnerships with technology partners to close skills gaps.
9. Redesigning processes to scale AI
The benefits of AI aren’t maximized simply by adding it to existing processes. This requires redesigning end-to-end workflows, and many CMOs are already undertaking this structural transformation in their departments.
10. Lack of focus in measurement
Although CMOs see the potential of AI, only 25% prioritize investment in measurement. This trend is worrying because, without clear impact metrics, there is a risk of missing out on its true value, making it one of the key areas to strengthen to justify ROI and scale.
All these trends make it clear that AI is revolutionizing marketing, not as a passing fad, but as a lever for structural transformation. Those who lead with vision, invest in talent, and redesign processes will be better positioned to excel in an increasingly competitive and automated environment.
Source: www.marketingdirecto.com
