AppsFlyer presents its new solution: «Web Performance Measurement»
«Web Performance Measurement» offers marketers a single, independent source for both web and mobile.
AppsFlyer, the Modern Marketing Cloud, has launched Web Performance Measurement, a new solution that extends the attribution standard that defined mobile performance marketing to the web environment. This new product offers marketers a single, independent source for both web and mobile, with the same signal infrastructure that mobile teams have relied on for years.
The result is a performance attribution and activation layer that works alongside existing analytics tools, eliminating conflicting reports across networks, bridging the signal gap between measurement and optimization, and connecting mobile acquisition with web conversion without the need for additional tools or fragmented workflows.
Capabilities include:
Web Attribution and Optimization Signals: Independent, mobile-standard measurement signals for web campaigns, providing a single, unbiased attribution framework and automatically routing conversion signals in real time to major ad networks. Extended attribution coverage for closed environments: Unified reporting across major ad networks under a consistent measurement layer, eliminating visibility gaps between platforms.
Web creative: Leverage cross-platform creative intelligence across web and mobile to make smarter decisions and optimize with precision.
Omnichannel cost and revenue measurement: Cross-platform attribution that connects mobile acquisition with web conversion and web acquisition with mobile conversions in a single, seamless journey, giving teams a complete and unified view of ROAS that no single-platform tool can provide.
“Marketers have been using mobile-standard measurement systems for a decade, but the web has never caught up,” says Barak Witkowski, Chief Product Officer at AppsFlyer. “This gap has resulted in a cost to brands in both budget and performance. When web and mobile operate with separate measurement systems, you end up optimizing each channel in isolation. Web Performance Measurement closes this gap, giving marketers a complete view of performance across all channels so they can stop maximizing individual channels and start maximizing their business.”
Source: www.marketingdirecto.com
